Why is content marketing so important?
Why is good content so important? It all starts with good content and content marketing
Did you know that 93% of the people who are on Google do not even know exactly what they are looking for? Around 50% of users have ideas suggested by Google and very often they are: QUESTIONS. Because: who asks, leads!
In order to be able to properly present your own company or person, you need content — or in new : content. Can content be presented on the company culture, the company philosophy and also on “more mundane” things such as trend updates or interesting facts? Content — that is, content — is the real secret weapon of a good online strategy. This should always include some form of content marketing.
The content can be written in blogs, via videos on YouTube or social media, or packed in pieces in posts. There should be little or no limits to the creativity of the sales force. The only important thing is: do not sell, do not advertise — let them talk and make sure that the content is always helpful. That can also be something entertaining. Because that’s how content marketing works.
Good content:
- Helps and enthuses
- Solving problems instead of selling
- Is multimedia (video)
- Can be shared (networked)
- Creates a connection (personal)
- Is 90% free (but never for free)
- Helps with Google (SEO)
- Helps with social (MAINTAIN)
What is good content, i.e. what forms?
Good content is evergreen! We understand by this:
- Has no expiration date
- Has no time commitment
- May still be helpful in 24 or 36 months
- Repeats once or several times within a year
Classically, these include:
- Lists
- Infographics
- Tips (10 tips)
- Mistakes (5 mistakes you should never make)
- Step by step to … So instructions
- Product reviews
- Interviews
- The story of something
- Beginners Guide (how to start)
- Definitions
- Glossaries
- FAQ
Incidentally, varying the content leads to more effective content marketing.
FAQs are becoming more and more important for Google!
The beginning is made easy here and often already exists: You could easily adapt the content of your website and, for example, transfer it to the LinkedIn blogs — called “LinkedIn Articles”.
On the website, areas such as “About Us” or the history of the development of the company and the background to the establishment can be explained and presented. It should be noted that this is not about content that is strictly structured according to a “sales model”, but rather informative texts such as descriptions of team careers, awards or questions about the principles of management. Products and services can be described as long as they are embedded in an article — do not make catalog sales. It should be descriptions that make sense in context and help — but these types of postings shouldn’t get the upper hand. Social selling is more “social” than “selling”. The customer should keep the feeling that they are only allowed to look around without being bombarded with products and advertising.
A parallel for this would be in real life a customer who comes into a shop and is immediately approached by several salespeople. This only results in one reaction: the customer turns back immediately. But when the same customer comes into a shop and is allowed to look around, the atmosphere is calm and friendly, informative texts, pictures and information walls can be seen, you can look around and discover yourself, and then the salesperson is involved in a natural, relaxed conversation there is not only a high probability that the customer will make a purchase, but also that he or she will come back. This feeling should also be conveyed online.
Hope you found this article informative and interesting. To read more such interesting article you can visit my blog Techno World
